Employer Brand
In today's competitive job landscape, establishing a strong employer brand is a key. We assist companies in defining and communicating their unique values, culture, and vision, crafting an employer brand that appeals to top talent. Our approach ensures that your organization distinguishes itself as a preferred employer, attracting and retaining the best candidates in your industry.
Researching the Market
Exploring market trends and dynamics to gather insights
Brand Audit
Evaluating the current strengths and weaknesses of the employer brand
Define EVP
Distinguishing offerings that make the client an appealing employer
Identify Target Segments
Pinpointing the specific groups within the target audience
Goal Setting and KPIs
Defining clear objectives and establishing KPIs to measure the success of the employer branding efforts
Craft Authentic Message
Developing a message that accurately communicates the client's Employer Value Proposition
Choose Topics and Channels
Choosing key themes and appropriate communication channels to effectively promote the employer brand
Communication Guidelines
Developing comprehensive instructions for utilizing each communication channel
Assign Responsibilities and Implement Controls
Identifying individuals responsible for each aspect of the strategy and controlling its implementation
Monitor and Iterate
Continuously oversee the strategy's performance, making adjustments as needed for ongoing success
Payment
business