Marketing Campaign Manager

Partner

Yuliia Yushchenko

Recruitment Partner

Riga, Latvia
Hybrid

Our client, a key player in the cryptocurrency fintech sector since 2014, operates with a dynamic team of 110 professionals across Europe and beyond. This group has effectively managed over $2 billion in transactions within the last three years. As this organization prepares to introduce several new products designed for business clients, there is a focus on expanding the marketing department. Currently, the client is looking for a motivated and detail-oriented Marketing Campaign Manager.

You are offered:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development within a supportive team environment.
  • A dynamic and innovative work culture that values creativity, collaboration, and a commitment to excellence.

Key Requirements:

  • Strategic Thinking: Ability to develop and implement effective marketing strategies.
  • Analytical Skills: ●     Proficiency in analyzing data to make informed decisions and optimize campaign performance.
  • Creativity: Coming up with innovative and engaging ideas for marketing content and strategies.
  • Communication: Strong verbal and written communication skills for crafting clear, persuasive messages and collaborating with team members and stakeholders.
  • Organizational Skills: Excellent project management abilities to oversee multiple campaigns and meet deadlines.
  • Digital Marketing Proficiency: Understanding of digital marketing tools and platforms, including social media, email marketing, SEO, and PPC.
  • Adaptability: Ability to adapt to new trends, technologies, and changes in the market.

Responsibilities:

  • Developing comprehensive marketing campaigns that align with the company's goals, targeting specific markets or demographics.
  • Allocating and managing the budget for marketing campaigns to ensure efficient use of resources.
  • Overseeing the creation of marketing materials, such as ads, social media posts, email newsletters, and more, ensuring they align with the campaign's goals and message.
  • Utilizing digital platforms (Email, PPC, SEO, Social Media) to maximize the reach and effectiveness of marketing campaigns.
  • Measuring and analyzing the performance of marketing campaigns against KPIs to assess their success and areas for improvement.
  • Working closely with other departments, such as sales, operations, and customer support, to ensure a cohesive and effective campaign.
  • Conducting market research to gather insights about the target audience, competitors, and market trends to inform strategic decisions.
  • Coordinating with external agencies, vendors, and stakeholders to ensure timely delivery and quality of marketing assets and efforts.

Sounds interesting?
Join the team and be an integral part of shaping the future!

Are you interested? Please feel free to contact us if you need any further information

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