Social Media Marketing Manager
Established in 2014, this distinguished digital and cryptocurrency exchange platform aims to empower individuals worldwide to effortlessly and swiftly engage in buying or selling cryptocurrencies and digital currencies. The organization has blossomed into a notable entity within the cryptocurrency field, boasting over 80 employees and gaining recognition as a leading business. Joining the team offers an unparalleled opportunity to explore the evolving and exciting domain of cryptocurrency, providing insights into the emerging financial landscape.
The company is in search of a creative, strategic, and hands-on Social Media Marketing Manager
You’ll be responsible for building loyal crypto-native audiences, increasing organic reach, driving engagement, and cultivating vibrant communities—especially on Telegram, Discord, and X.
You’ll also play a critical role in executive thought leadership, helping position the company`s leadership as authoritative voices in crypto and fintech. This role requires a storyteller who isn’t afraid to shoot a video on their phone, engage directly with users, and track every click, share, and follower gained.
Key Requirements:
- 2+ years of social media and community management experience, ideally in crypto, fintech, or tech startups.
- Proven track record growing social channels organically and building active communities.
- Hands-on experience with Telegram, Discord, X (Twitter), LinkedIn, TikTok, and Meta platforms.
- Strong video and visual content creation skills (mobile and editing tools).
- Comfortable appearing on camera or directing UGC-style content.
- Excellent copywriting skills tailored for social audiences and brand tones.
- Strong grasp of social media analytics tools and growth tactics.
- Autonomous, creative, highly organized, and comfortable in a fast-moving environment.
Responsibilities:
- Develop and execute a multi-platform social strategy across LinkedIn, X (Twitter), Telegram, Meta (Facebook & Instagram), TikTok, and Discord.
- Build, grow, and manage engaged crypto-native communities on Telegram, Discord, and X.
- Plan and maintain a consistent, high-quality content calendar tailored to each platform.
- Create original content including short-form videos, carousels, memes, infographics, and UGC-style clips.
- Write compelling copy and scripts with a deep understanding of the crypto audience.
- Collaborate with Paybis executives to publish thought leadership content, especially on LinkedIn and X.
- Actively moderate community spaces, respond to user comments and sentiment.
- Run engagement initiatives like AMAs, giveaways, and polls to boost community loyalty.
- Track key performance indicators (KPIs) such as engagement rate, follower growth, reach, video views, referral traffic, and sentiment.
- Use analytics to optimize content and posting schedules; produce monthly reports with insights and recommendations.
What you'll get:
- Competitive salary
- Performance-based bonuses
- Medical insurance
- English lessons
- Budget for professional development
- Flexible, remote work environment with a focus on innovation
- A collaborative, dynamic team atmosphere